SPLASH THE AUTHENTIC TASTE | KNORR VIETNAM


The smooth flow of fish sauce - the essence of Vietnamese cuisine in the "Splash the Authentic Taste" project - a collaboration between FPDB Creative and U Studio for Knorr Vietnam. All the dishes must be mouth-watering looking in the splash of Knorr Fish Sauce - give the yummy taste just from visual.

Our Menu:
Visual Consulting & Art Direction for Production
Set Design
Food Photography
Food Styling
R&D Food Display
Digital Imaging



Elevating the robust flavors and accentuating the deliciousness of the dish, the visuals portray the inherent savoriness of fish sauce by showcasing an interactive cascade of it drizzling onto the food below. ​​​​​​​
Captured from a close angle, the photograph reveals the tantalizing textures and captivating shimmer that make it visually appetizing.
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To capture a closer view of the dish and provide a more detailed description of its texture and how the fish sauce interacts with its surface, FPDB took the daring step of cutting a wok, which later became our legendary Food Display due to its complexity. Nevertheless, we were delighted with the remarkable visual effect it produced.



See how we do the cutting-edge KV in the very bold way of production, one of the reason we love to create, produce and capture all these beauties!

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Vietnamese culinary delights, rich in local flavors, are elevated to their fullest visual potential with the glistening waves of fish sauce, carrying the essence of traditional taste. Whether it's specialty dishes, home-cooked meals, or trendy creations, Knorr fish sauce ensures an enhanced dining experience with its delicious quality.


And see how could make for yourself these plates, beautifully delicious taste!





Brand: Knorr Vietnam
Creative Agency: U Studio
Creative Consulting & Production: FPDB Creative

FPDB Team
Creative Director: Đức Bùi 
Project Manager: Khánh Ngọc 
Producer: Lavie Creative 
Art Director: Đức Bùi, Linh Tống 
Photographer: Như Bùi, Vy Lam, Đức Choco 
Lighting: Duy Khương 
Chef: Hoàng Đinh, Thảo Trang 
Food Stylist: Hương Loan, Cheese Quỳnh Chi, Delilah Phan 
PA: Phương Thảo, Nhi Nguyễn, Minh Anh, Min Dua, Hoài, Thư Minh 
BTS: Min Dua 
Retoucher: Dylan Hoang, Tương Giao
DI: Vy Lam
Showcase Design: Thuc Tue Nguyen


SPLASH THE AUTHENTIC TASTE | KNORR VIETNAM
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